|
Hello there,
What's new with you? Did you do some
information product brainstorming like we discussed last week?
What's your target topic or niche?
Before we get started, I'd like to
invite you to view a few
Publishing
Profits Seminar photos. I met some brilliant and terrific
people...come on over see what I mean.
Did You Miss Last Week?
If you missed last week's issue, go
ahead and read:
Researching Your Information Product Market.
And like I said last week, if you think you can't enter the info
product or ebook market because you already have a business, you
may want to reconsider.
Reminder - You CAN Be an
Information Products Publisher
It doesn't matter if you are the
owner of a website that sells awesome home-baked goods, you can
still break into information products. You have a skill and
secrets (those delicious recipes) that your customers and
visitors are dying for. Such a business lends it way to
e-cookbooks with select recipes (don't give away ALL your
secrets!) and even audio or video cooking courses.
Really, it's all very possible. If
people want to know about it and are willing to pay for it...you
can do it. Best of all, your overhead is low and your ordering
process can be completely automated. Imagine, sipping martinis
while the orders are being filled. We'll get to how that happens
later.
-> Developing Your Info Products : Top 3
Tips!
We don't really have the space here
to go into every detail about information products publishing
(and I know some of you may want to move on to new topics!), so
I'm going to give you the most important tips you need when
publishing your information products:
1. Avoid Limiting Yourself to One
Product or Ebook: It's tough to make a great living off just
one little ebook and if you make a great product, your customers
are going to want more. What are you going to tell them when
they ask? Yikes...you don't want them to go to your competition.
Alternatively, if you can't develop
your own line of products immediately, ensure that you have some
backend sales lined up and recommend further products through
affiliate links.
2. Different Media for Different
Learners: In addition to making more than one product, try
to engage all the senses of your consumers. For example, you can
have ebooks for readers, audio for listeners, videos for
watchers and workbooks for writers.
People learn in different ways and
different products will appeal to them. Plus, some people will
just want to own every product you make. :)
3. Don't Wait Forever to Publish:
Set a reasonable time limit and get it done. Every
successful information product publisher will tell you...just
get your product done. It doesn't have to be perfect. Your
consumers want information, not perfection. If you are waiting
for perfection, you may never publish.
I Got a New Toy! Say Your eBook
Instead of Writing It!
I finally picked up a copy of
Dragon Naturally Speaking.
As soon as I train this thing...it will be essential to all my
online efforts. It's software that types while you speak and
generally, you can speak 3 times faster than you type.
Imagine the possibilities in writing
info products. Just write up an outline and then talk to your
computer! The Preferred version (recommended) that I got also
does spreadsheets and just about any Windows program. I am also
looking forward to getting up-to-date with my bookkeeping.
But like I said, you have to train
this product and it takes time and persistence. You can't just
go through the one training session and expect it to write what
you say perfectly. I'm still training my little Dragon and can't
wait to use it to its full potential.
Let's Talk about Info Product
Publishing
If you'd like to discuss product
development further, be sure to drop by the
Ebook and Information Product Forum and let's brainstorm.
Here's some more tidbits...
|
