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Hello there,
I trust you are doing well. I'm
still reeling from all the brainstorms going on in my head after
last week's seminar. So, it's about time I release some of
that pressure and share with you.
So, let's get right to it and talk
about being famous! As a business person, how can you become
famous? Well, through publicity, of course. I've been
encouraging people to write press releases for quite some time
now and have even written a ton of them for clients.
But I've been shying away from
publicity myself because I don't want to travel and don't want
to be tied down to hectic schedules. If this has been holding
you back too...STOP that thinking right now!
Last week, I learned that you can
generate TONS of publicity for yourself without leaving the
comfort of your own home. And you can even do it in your
underwear, if you'd really like!
The Magic Cure: Radio Publicity
In Chicago, I was fortunate enough
to hear from Alex Carroll. What an inspiration. This guy wrote a
book on how to get out of speeding tickets and through radio
publicity (he generated all for himself) has done over 1200
interviews and over $1.5 million in direct sales of his book.
Now, that's impressive. And what's
more impressive is that he never had to travel around the
country to do it. He didn't let publicity overrun his life.
A Juicy
Radio Station Tip
Alex shared a number of great tips
regarding radio publicity. One tip of note, was how to tell
which radio stations are worthwhile and which you might as well
skip over. He has concentrated all his efforts on radio stations
that can offer him guaranteed sales.
He explained that most radio station
guides rank radio stations through the population of the city
they are in and by wattage.
The idea is that the station in a
bigger city and with more wattage will have more listeners.
WRONG!
First of all, just because you're in
a big city doesn't mean you'll have a bigger audience. And the
wattage statistic is actually quite meaningless.
Rural areas may have a higher
wattage because they need it to reach a more spread out
population. Conversely, a radio station in New York City may not
require as much wattage as the population is within a relatively
small area.
Armed with this information, Alex prepares his own detailed ranking of
radio stations across the US. And here's the best part...
I Got the
Radio Station Ranking List for Free!
I was totally honored to have won a
complimentary copy of this list. He did a draw at the end of his
presentation and BAM - it was mine.
I now have a list of the top:
- Talk Radio Shows with
100,000+ listeners
- Morning Music Shows with 500,000+
listeners
- Specialized Radio Shows with 100,000+ listeners
Of course, I can't share this with
you because it was awarded to me only (sorry!!), but this is
certainly going to give me a jumpstart on my being famous
campaign. ;)
But you know...you can build your
own list. It's a lot of hard work, but certainly worth it. You can
also get Alex's list
because he does teach others to get Radio Publicity through
various educational packages. One of those packages includes that
exclusive radio station list.
You can find out more about Alex,
his inspirational story and his packages at his
radio
publicity website
More Publicity
Resources:
Join us for publicity discussions at
Web Writing Profit and get your publicity campaign into high
gear.
Alex has generously donated a copy
of his "Radio Publicity Manual" to the
Writing Business Grants
( we also have a "How to Get on Oprah" tape set up for grabs and
more)...so you definitely have to join us on the forums.
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